In today’s world defined by technology, what does the term ‘Digital Art’ mean? We take a look at what the term actually refers to; how it differs from other contemporary art movements; who are the notable artists that have left a mark in the field and some of today’s most experimental digital mediums and innovative projects.

What is Digital Art? 

Placed under the larger category of new media art, digital art is defined as any creative practice that uses digital technology as an essential part of the artistic process. Just like traditional fine art, digital art offers multiple mediums and styles that artists can use to express themselves, from digital photography, computer graphics and pixel art to more experimental mediums such as AI-generated art and AR art, everything goes in the spectrum of digital art.
Involving techniques that are not distinctive of creative expression only, digital art is ever-evolving and radical in the way it is produced, distributed, and viewed.

But not only does digital art employ different electronic technologies, it also results in a digital final product, be it a vector image, an Adobe Photoshop collage, a virtual environment, or an NFT, just to mention a few. As digital technology has become inextricably intertwined with everyday existence and continues to advance, new artistic avenues open up and the artist’s toolbox is today wider than ever.

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