In August last year, online art platform DeviantArt released a tool to index NFTs minted across nine blockchains, scanning them for art infringement and theft. To date, Protect Protocol has indexed nearly 600 million NFTs and uncovered half a million infringement claims.

Now, DeviantArt is taking an equally conscientious approach to A.I.-generated art.

On November 9, the art-sharing hub released DreamUp, its own A.I. tool powered by Stable Diffusion. Unlike major art generator models, DeviantArt is actively prioritizing user copyright and consent.

“The team interviewed hundreds of Deviants to understand creators’ thoughts, pains, fears, and needs with regards to A.I. art,” Moti Levy, CEO of DeviantArt, told Artnet News via email. “DreamUp lets you create A.I. art knowing that creators’ work is treated fairly.”

The algorithms underpinning DreamUp may be mind-bendingly complicated, but the process of establishing usage preferences is straightforward. Users simply tag their original, human-made works with the directive “noimageai.” This choice means DreamUp won’t use the work to conjure future images. For third parties using DeviantArt content to train machine-learning models, the terms of service agreement demand they exclude “noimageai” works. Those creators that allow the platform to use their art for inspiration will be clearly credited on published images.

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