The Impact of New Technology on Art, Marios Samdanis Γιάννης Κουκουλάς
The rise of information and communication technologies (ICT), regarded as the third Industrial Revolution has caused great economic, technological and socio-cultural change today. Information technologies are omnipresent in modern life, fuelling the digital economy while accelerating the production, distribution and consumption of goods and services. New technologies have left no field untouched, and the arts are no exception. Information and communication technologies have accelerated consumption in art markets, as internet technologies facilitate global operations and new business models reinforce or complement the established art ecosystem. Art institutions increasingly embrace new media for the display, promotion and conservation of their collections, aiming to create a unique experience for their visitors. Artists engage with social media as cultural branding intensifies in the digital age, while experimenting with new media gives rise to art forms that push the boundaries of contemporary art and museum collections.
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