As the followers of Jos Avery’s Instagram account continued to increase so did his guilt.

His @averyseasonart account largely features black-and-white portraits of sharp facial features and blurred backgrounds. Oftentimes, Avery provided the subject’s name and a cutesy anecdote about their life, such as Lucy, “a strong woman from the Bronx,” or Jared, a Boston photographer,

The problem, one Avery struggled to disclose to his 28,000 followers, was that he was creating the images using Midjourney, an A.I. image generator. Avery made the images by entering a text prompt into Midjourney and then fine-tuning them using Photoshop.

Avery describes the work as “A.I-generated, human-finished portraits” and though the process of imitating photorealism is doubtless laborious, among the myriad hashtags that accompanied each image, not one mentioned A.I. art or generative art. A further issue stemmed from Avery having previously denied that the images were A.I.-generated and were, in fact, taken on a Nikon D810.

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