While the fortunes of digital collectibles continue to roil with every dip and surge of the crypto market, the fine art NFT space, as any Art Blocks holder will tell you, has held firm in terms of collector interest and appreciation. The proof is not just in the global art market share of NFTs or the institutional embrace of the medium, but in the burgeoning number of platforms vending blockchain art.

Tonic is the latest to enter the marketplace, promising “a safe and welcoming space” for crypto natives and newbies alike to discover and collect fine art NFTs. The gallery launches on January 26 with a kick-off call and backed by founding team of art world heavy-hitters.

Susannah Maybank, the former head of digital at Gagosian, and Mariam Naficy, the founder of design marketplace Minted, serve as Tonic’s CEO and chairman, respectively. Their founding partners are not limited to designers Yves Behar and Brigette Romanek, architect India Mahdavi, and venture capitalist Brit Morin. The head of Pace Verso, Ariel Hudes, has been installed on the board of directors.

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