A new category, a new prize and a legacy begun in 1987: the Prix Ars Electronica is once again looking for exceptional media art.

The Prix Ars Electronica started off its 37th round at the beginning of the year. The world’s most traditional media art competition has been held annually since 1987. With the award-winning works by international artists, the prize claims to be a leading barometer of trends and to offer an inspiring, current and forward-looking insight into the intersection between art, technology and society. As always, the prizewinners can look forward to the coveted Golden Nicas, up to 10,000 euros in prize money per category and an appearance at the renowned Ars Electronica Festival in Linz.

But the Prix is not only awarded in various media art categories that change biennially. This year, Ars Electronica will also open up more Open Calls to entrants than ever before: The €5,000 Isao Tomita Special Prize, the Ars Electronica Award for Digital Humanity in conjunction with the Austrian Foreign Ministry, the European Union Prize for Citizen Science, the European Commission’s S+T+ARTS Prize, and the Klasse! Lernen. Education Prize in collaboration with OeAD and the Austrian Federal Ministry of Education, Science and Research.

Certain procedures have remained the same since the beginning, but many things have also changed, been improved and adapted and adjusted to the future. We talked to Artistic Director Gerfried Stocker and Prix Ars Electronica Director Emiko Ogawa about what’s new this year, what makes the Prix Ars Electronica so unique and why new prizes join the ranks all the time.

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