The number of architecture and design events occurring in cities worldwide has significantly increased during the past 20 years. The design community has been continuously expanding since the first noteworthy architecture exhibition at New York’s Museum of Modern Art (MoMA) in 1932 to give deserved platforms for discussing and displaying ideas that could impact the world’s future. Such events in architecture, however, only succeed when they significantly contribute to humankind and its future. Hence, addressing the “why” and “how” of managing such a massive responsibility, mainly when such events have also evolved into commercial endeavours.

Architecture shows were valued differently by experts and non-experts. Many events were open to professionals in the industry and the architecture field before being opened to the general public. There were two main winners in such a designer-only environment. First, the participants were given a stage to share their ideas and solutions with the world while simultaneously receiving the bonus of free advertising. Such design events have, in the past, made historical milestones in architecture like Modernism and Deconstructivism, as well as the designers who advocated these ideas, more well-known. Second, onlookers or young designers incorporate various concepts in their work. Constantly innovating, these designers eventually give back to the community.

Design events have a higher opportunity to engage the audience than art exhibitions. Due to its visual appeal and wow factor, art attracts more visitors and sparks greater curiosity. Architectural exhibitions have evolved into merely artistic displays that lack a strong message for the design community. It’s time to relearn the fundamental concepts that led to the creation of this communication medium. Architecture events can effectively communicate the importance of architecture to the general public. Additionally, it is a chance for us to impart our professional knowledge while putting them on the right path for the foreseeable future of design and construction.

Cities serving as hosts and design events are closely related. International activities that reach out to the periphery assist in culturally enriching the discussed topic, enhancing diversity and universality; the city stops considering how it wishes to represent and define itself. On the other side, administrations and businesses benefit from a guaranteed level of interest and a rise in foot traffic in the name of tourism at a specific time and interval. This enhances investment, raising output quality in the process. The challenge in this situation is striking a balance between the interests of the many stockholders.

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