The artist Olafur Eliasson has been working in virtual and augmented reality for six years, but his latest piece, Your view matter, is far more ambitious artistically and technically than any VR work he has shown before. It also exists as an NFT, commissioned by one of the pioneers in crypto art, MetaKovan (aka Vignesh Sundaresan), who caused a global stir in April 2021 when he paid $69.3m (with fees) at a Christie’s auction for Beeple’s NFT Everyday: The First 5000 Days (2021).

The NFT of Your view matter is a one-off, non-editioned, token created for MetaKovan—its ownership and provenance captured on a permanent ledger on the blockchain—and has been minted on Polkadot, a platform regarded as having the lowest total electricity consumption and total carbon emissions-per-year of all crypto platforms.

Being conscious of the environmental cost of minting NFTs is, Eliasson says, of enormous importance, and something that he discussed with MetaKovan. “It is a relatively new field, [and] there has been a quite strong increase in that consciousness … The truth is the whole blockchain universe is actually quite progressive. It is remarkably similar to the rest of our world. A lot of talk and not as much doing. But a group of doers, too.”

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